What is Personal Branding?


Personal branding is more than a headshot—it’s the story of who you are and what you stand for. It’s the difference between blending in and standing out. With the right photos and videos, you’ll have a polished library of visuals that capture your personality, connect with your audience, and give you the confidence to market your business with ease.

Personal Branding Services

Work with us!

Modern Brand Photography & Videography for entrepreneurs who want to stand out

(and have fun doing it).

Everyone needs a Visual Brand Library!

Let’s build you a library of fresh, scroll-stopping visuals that feel so you—and give you the confidence to market and scale your business with ease. I’ll handle the photography so you can stay in your zone of genius and focus on what you do best.

✨ 3-hour and 5-hour photoshoots available
✨ Video add-ons to take your brand to the next level

Lifestyle brand photo of female entrepreneur gray suit turquoise blouse real estate sales with coffee in kitchen by Sharon Wallace Photography California

Videography

B-roll to scripted brand videos or marketing focused launch videos

“What a wonderful experience with Sharon Wallace Photography from start to finish. Sharon arrived full of ideas and recommendations for my small business photo session. Sharon explained all the details for posing and suggested drawing attention to different areas of my boutique. The photos turned out awesome and I am already using them for my website and social media. A big thank you to Sharon and can’t wait for Sharon to come and photograph my classes in real time.”

Southern Illinois brand photography in craft shop by Southern California brand photographer Sharon Wallace
Workbook & Moodboard

The Process

  • Step One

    Let’s chat! We’ll talk about your “why,” how you’ll use your photos, and pick the perfect package. Then I’ll send your onboarding info—easy peasy.

  • Step Two

    Game plan time! You’ll fill out a fun brand questionnaire, and together we’ll lock in your locations, wardrobe, props, and shot list—plus any extras you’d like to add.

  • Step Three

    Shoot day magic! You bring the energy, we’ll handle the details. Relax, have fun, and let your personality shine through.

Not every brand needs the same thing—sometimes you just need a fresh update, and sometimes you’re ready to go all-in. That’s why I offer two signature collections: The Classic, for essentials, quick but powerful updates, and The Signature, for a full visual library that elevates your business from every angle.

The Classic

Need photos and B-roll video for a launch, rebrand, or website refresh? The Classic Collection is designed just for that. It’s the perfect fit when you need a fresh library of visuals to support your next big move. Most of my clients start here, and we’ll chat on our call to decide if it’s the right fit for you.

Includes:

  • Photoshoot planning & strategy call with Sharon Wallace

  • The Brand Shoot Blueprint & mood board

  • Wardrobe & Style Guide

  • Hair & Makeup Guidance

  • 3-hour session time with Sharon Wallace

  • 1-2 locations

  • 4-6 different outfits

  • b-roll

You’ll Leave with:

A library of 75+ on brand, professionally edited digital images
- 10+ video shorts, vertical and/or horizontal format (no audio)
- Commercial use license 
- Post-photoshoot implementation support

The Brand Refresh starts at

$3000.00

The Brand Refresh process typically takes 4-6 weeks from start to finish.

*Payment plans are available - please reach out via the contact form.

The Signature Brand

Looking for the full experience—a scripted brand video, photos, and B-roll that captures your business from every angle? The Signature Brand Collection is made for you. It’s ideal for seasoned entrepreneurs who want to elevate their brand with a complete visual library and a custom video that tells their story with impact. Not sure if you need a brand video? No worries—we’ll talk it through on our call and decide what fits best.

Includes:

  • Photoshoot planning call, strategy, and script writing with Sharon Wallace

  • The Brand Shoot Blueprint & mood board

  • Wardrobe & Style Guide

  • Hair & Makeup Guidance

  • 5-hour session time with Sharon Wallace

  • Up to 3 locations

  • 6-8 different outfits

  • b-roll

You’ll Leave with:

1-minute, interview-style brand video
- A library of 150+ on brand, professionally edited digital images
- 20+ video shorts, vertical and/or horizontal format (no audio)
- Commercial use license 
- Post-photoshoot implementation support

The Signature Brand starts at

$5000.00

The Signature Brand process typically takes 4-6 weeks from start to finish.

*Payment plans are available - please reach out via the contact form.

🎥 The Brand Spotlight Film

Shine a light on your expertise and what makes your brand unforgettable. Need a video that captures not just what you do, but who you are? The Brand Video Spotlight Film is made for you. This experience is designed to help you show up on camera with confidence and clarity.

Here’s what’s included:

  • One location to set the scene

  • Two hours together to capture your story

  • Up to three outfit changes for variety

  • A 1-minute interview-style brand video you can use on your website, social platforms, or for promotions

  • Hair & makeup guidance so you look and feel your best

  • Wardrobe & style direction to make sure your look matches your brand

  • Planning & strategy call (Zoom or phone) so we go in with a game plan tailored to your goals

  • The Brand Shoot Blueprint & mood board

Just like my image collections, this isn’t about stiff, scripted content — it’s about creating a video that feels natural, approachable, and unmistakably you.

The Brand Video starts at

$3500.00

The Brand Video Process typically takes 4-6 weeks from start to finish.

*Payment plans are available - please reach out via the contact form.

Connect now!