What to Wear For Your Brand Photoshoot
What to Wear to Your Brand Photoshoot
(From Me 💚)
Feeling the butterflies about what to wear? Don’t worry — I’ve got you. Think of your brand photoshoot as a chance to show off who you are, through outfits that feel so you and photograph beautifully.
💃 Wear What Makes You Feel Confident — and Yourself
Comfort + confidence is everything. If something doesn’t feel right (too tight, itchy, unflattering), skip it. If you don’t feel good in it, it will show in the photos — and we want you to LOVE how you look.
You don’t need to “change yourself.” This session is about capturing the real you — as you are today.
🖌️ Lean Into Your Brand — Colors, Vibes, Style
If you have brand colors, let them shine — wearing them makes your photos feel cohesive and “on-brand.”
Think about the overall feel you want: bold & bright? Soft and neutral? Classic and clean? Your wardrobe helps tell the story.
Layers, Textures & Details — Little Touches Matter
Layers and textured pieces (like a blazer, a cute jacket, fun sleeves, mixed materials) add depth and personality to images. They help your photos feel more interesting and dynamic rather than flat.
Simple accessories — jewelry, hats, fun shoes — can elevate a simple outfit into something photoshoot-worthy.
🧳Pack a Few Outfit Options — Variety Is Your Friend
I recommend bringing up to three outfits if you can: think “casual,” “polished professional,” and “something with personality or flair.”
Mixing wardrobes (e.g. one outfit with bold colors, another with muted neutrals) gives variety in your gallery so you have options for different moods, platforms, or uses.
Some Outfit Ideas I Love (and Often Use for Clients)
A classic white button-up — crisp, clean, timeless. Pair it with jeans for a relaxed vibe, a skirt for feminine flair, or tailored pants for a sleek/business look.
A blazer — instantly brings a polished, professional feel.
A jumpsuit — easy, one-piece magic. Simple to style, but powerful on camera. Comfortable and chic.
A pop of bold color — like a bright blazer or statement piece — especially if it fits your brand’s vibe. Colors can add personality that makes your photos stand out.
Neutrals or all-white outfits — classic, clean, polished. They photograph beautifully, and can be timeless.
A hat or subtle accessory — a simple hat or piece of jewelry can change the mood of a photo and add a hint of personality or style.
Where to Look for Outfits (Even on a Budget)
First — dig in your closet. Chances are you already own something photo-ready. That’s sustainable and often more “you” than a brand-new outfit.
If you do want something new: look at boutiques, small shops, thrift stores (yes — great finds can be hiding there), or even big retailers like Target.
And if time is tight, online retailers (with easy returns) can help too — just leave yourself wiggle room for shipping or swaps.
Your Photoshoot Wardrobe ≠ Everyday Clothes — It’s a Chance to Shine
Don’t overthink it. The best outfit isn’t always the most expensive — it’s the one that feels like you and makes you feel confident.
Treat this like dressing up for something special — because you are. This is your moment to show your personality and your brand to the world.
